Technology + Innovation

The Power of Digital Communications Tools

Denis Gusty
Denise Spell
Sara Estes White (Cohen)
Whitney Mitchell

Digital communication tools have changed the way people communicate – police departments now remind citizens that tweeting a request for help does not replace calling 911. But, these tools can be used to successfully to assess and manage public information, inform policy objectives and strategy, drive operational tactics and build community cohesion. This session will examine the resources, policies and procedures necessary to successfully leverage crowd-sourced information from social media and how digital platforms can be used to enhance public information and message dissemination during a crisis and non-emergency times.